While the name 'Bundaberg' has a certain character, perhaps you'll agree that it's not a name that trips lightly off the tongue!

So why Bundaberg Rum?Well, it's the name of a town in Queensland, Australia. It is near the coast, some four hundred kilometres north of Brisbane. The town was established in the 1860s and, with its tropical climate and rich soil, the surrounding area soon became known for growing sugar cane