3 Wise Men are the shirtmaker and menswear store of choice to the star in every board room, around every water cooler and lounging in every bar.


One day in 2004, 3 of us - all mates - were having a general chat about life, and we got to the topic of shirts here in New Zealand. All three of us had lived overseas where selection, price and the ability to buy on-line meant that shirt shopping was actually a pleasure. However back here the choice and cost of shirts meant we were just not buying them on a regular basis.

We noticed that while a lot of guys here would still rather cut off their arm than go clothes shopping there was an increasing awareness of fashion amongst guys. And back then, while you could pay the earth for a designer number, or grab a low cost, low quality item that lasted about as long as a pork chop in the sun, there was nothing for the guys who wanted to look good but didn’t have to pay the earth for it.

We established 3 Wise Men producing the softest, richest 100% double ply cotton shirts making sure everything we make wears beautifully and is made to last.

We live by the GBR. This stands for Good Buggers Rule. We like good buggers. We try to be good buggers. We try to work with good buggers. It seems to work. Many of our staff and customers have been with us since the start. They’re good buggers. And they rule.

February In-Store Offer:

Turn your boarding pass into something awesome.

Shop at 3 Wise Men in February & your seat number is your percentage discount off anything in-store. Scan your digital Strata Card to earn points.

Terms and conditions: 3 Wise Men offer valid from 1 to 28 February 2021. Offer excludes outlet product, gift vouchers & existing offers. Show your New Zealand domestic boarding pass (digital or paper) for travel between 1 to 28 February 2021. Your seat number is the percentage discount you can take off anything in-store, valid in-store only at any 3 Wise Men store.