Founded by Daniel Swarovski in 1895, Swarovski has cemented its position as a world leader in crystal creations thanks to its cutting-edge techniques.

Since 1895, Swarovski has been on a mission to add sparkle to people’s lives all over the world. During this time, Swarovski has created an abundance of exquisite, crystal-cut pieces, which is a testament to its creativity, passion for craftsmanship and continuous innovation. To mark its 125th anniversary, the brand has launched a very special collection as a tribute to its heritage, mastery and innovation – which are at the very heart of the company’s continued success.

Swarovski’s 125th Anniversary Collection reimagines refreshed versions of some of Swarovski’s bestselling jewellery products, along with pieces from other categories. The Collection celebrates the unique DNA of Swarovski by honoring its iconic blue shade. Like no other, this extraordinary deep blue simultaneously encompasses maturity, wisdom and generosity while embodying the everlasting feelings of wonder that are unfolded by the opening of each Swarovski box.